Multimedia Messaging Service (MMS) was erstwhile mechanized within the Third-Generation Partnership Program (3GPP), a standards institute fixed on standards for the UMTS/GSM networks. MMS usually is touted by many a in the industry as one one the largest promise moneymakers for 2.5G and 3G networks.MMS is a normal for a telecommunication messaging systems that let causation messages that includes multimedia objects (images, audio, and visual communication) and not only manuscript messages as in Short statement work (SMS). It is fundamentally deployed in living thing networks on beside other than electronic messaging systems suchlike SMS, Mobile Instant Messaging and so on.
MMS is regarded as the best-of-the stemma of established electronic messaging technologies, transcendent SMS and physical science communication to offering a truly multimedia system undertake to transferable users. The oldest moneymaking solutions appeared on the bazaar in 2002 and the access rate of MMS is now rapidly looming the essential plane for mass-market acceptance. By leverage get-at-able technologies, MMS has gained broad acquiescence from key marketplace players and provides large business opportunities for the integral telecommunications industry.
MMS is the status of Short Message Service (SMS). With MMS, a raisable appliance is no long confined to text-only messages. It has been designed to work with mobile parcel data employment specified as GPRS and 1x/EVDO. MMS enables a gigantic figure of applications pall business and insular communication, rumour and diversion.
There are two modes of transfer in MMS:
1. Immediate
2. Deferred
Services on MMS:
Taking a photograph via a camera telephone and causation to a friend
composing your own lively montage messages and sending to friends
Sending aural files
Sending pictures & audio files near concurrent playback
advertising
Music download & production
Storing pictures to an on string album
Remote surveillance
Challenges faced by MMS:
1. Content adaptation
2. Distribution lists
3. Bulk messaging
4. Handset Configuration
5. WAP Push
MMS should not be mazed with Enhanced Messaging Service (EMS), which is simply SMS with supplementary payload capabilities, allowing a waterborne phone to send away and get messages that have outstanding paper data format specified as venturesome or color, animations, pictures, icons, sound effects, and better disk tones. MMS builds on the immense glory of SMS employment and enhances the communicating possibilities for transferable users more by adding up multimedia system. Multimedia electronic messaging is unmoving seen principally as a personal provision but is starting to get much of a community-based act phenomenon.