As David Bart puts it, today's age may be rightly and aptly termed as the age of personalization. The days are long gone when manufacturers disgorged mammoth quantities of products with little or no variation, supposedly aimed for the masses. The above approach worked well with objects of necessity but has turned obsolete of late. People have their needs taken care of; what's now wanted is a sense of individuality whether ascribed to an individual or institution.
Golf ball manufacturers, like their counterparts in other spheres, have cached on with the trend of the times and have come out with personalized or customized golf balls. These personalized golf balls are aimed at golf-related celebrations, birthdays or annual tournaments. The customization extends to anything at all that needs to be commemorated. These personalized golf balls usually have up to three customized lines of fifteen to seventeen characters (upper case Arial text and Alpha- numeric characters in English) with spaces. These balls are usually printed with blue, green, red or black ink, with some manufacturers also proffering silver and gold prints. A word of caution would be apt to include here for inscribed golf balls as against the printed personalized golf balls. These inscribed ones however light the inscription may be, have their flight affected unlike the printed ones.
Personalized golf balls with their exclusive messages while surely being pieces of conversation on the golf course make great gifts for family, friends and customers. Always remember that the personalization makes long- driving golf balls difficult to loose. A typical order for personalized golf balls may approximately take five to eight business days to process, exclusive of delivery time (1-5 days). Refraining from unnecessary verbiage is to be kept in mind. Finally, manufacturers have the inherent and reserved right to decline orders without a statement of cause.
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